This collection came together with Bram's dad in mind. His all time super hero and role model.

Inspired by the quiet charm of an old fruit store, where each encounter captures the essence of simpler times. The collection evokes a world where life moved slowly, and every gesture held personal meaning.

Nostalgia and a deeper journey of rediscovering lost enjoyments and passions—the ‘fruits’ of life. This collection invites you to cultivate those forgotten fruits and give them the care and attention they deserve, letting them bloom once again.

Allowing what you love to grow naturally, without forcing or rushing it. Like nature itself, sometimes the most beautiful things flourish when we step back and let the process unfold. This collection celebrates the quiet power of patience, reminding us that true growth often happens when we don't disturb the journey, but let it bloom on its own.

Embracing the beauty of the everyday, showing that sometimes, the simplest pleasures are the ones that make us feel most alive.

It speaks to the desire to build beauty with urgency, where patience is short but passion runs deep. This collection represents the process of striving to elevate, step by step, with focus and intent.

This collection marked the beginning of the brand, born from a desire to create a universal language that brings beauty to the world and offers fresh perspectives. It celebrates a love for craftsmanship and product, while gently reminding us that there are more important things in life.